转型并非必然成功：平台面临的真实选择抽佣触顶之后，平台并非自动走向新的增长曲线。广告化、订阅制、工具化与金融化，更多是一组可选项，而非必然路径。是否能够完成转型，取决于平台自身所处的位置、能力边界以及与供给侧的关系基础。
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Will other retailers have spring sales?When Amazon launches a sale, it kicks off a game of follow the leader. All the other big retailers — Best Buy, Target, and Walmart — have historically launched spring sales around the same time as Amazon's Big Spring Sale. No official sale announcements have come through yet, but we expect they'll come soon.